Bass Pro Shops
Tracker Marine
Company Profile
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BASS PRO SHOPS
 
BASS PRO SHOPS has the country's finest selection of name brand outdoor products and value-packed BASS PRO SHOPS exclusives, all backed with a 100% satisfaction guarantee. The selection even includes a wide range of saltwater tackle with the addition of a division in 1991 known as OFFSHORE ANGLER.

Hundreds of the products found in BASS PRO SHOPS are manufactured exclusively for the company. These items compare favorably with the name brand products of other manufacturers also found in the catalogs and represent exceptional value to the sportsman looking to get the most for his recreational dollar. It has always been the goal of BASS PRO SHOPS to provide its customers with highest quality products at the most affordable prices.

 
Bass Pro Shops has the largest selection of Fishing, Hunting, Marine, Camping and General Sporting Goods products in the country, and is the source for the Bass Pro Shops, RedHead, Offshore Angler Saltwater, and White River Fly Fishing lines of products. We offer a complete selection of Archery products.
 
Bass Pro Shops
Tracker Marine
Company Profile
Reminiscing

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TRACKER MARINE
 
The addition of the TRACKER MARINE aluminum BASS TRACKER fishing boat package in 1978 represented another example of John L. Morris' commitment to value. The idea was to offer a "fish ready" outfit, complete with motor, trailer, and assortment of other accessories - all at a price that would fit into the budget of the average angler. BASS TRACKER boats quickly became America's No.1 selling fishing boats and have been so successful that the TRACKER line has been expanded to now include a wide variety of aluminum fishing boat models, today's most popular SUN TRACKER pontoon and house boats, high performance fiberglass NITRO fishing and ski boats and Silver King saltwater boats. All are offered in the complete fish- and/or fun-ready packages that have made BASS TRACKER boats famous. TRACKER MARINE products are now offered by more than 200 dealers around the world.

The aluminum boat building operations are located in Lebanon and Bolivar, Missouri. The sleek new fiberglass models are built in an ultra-modern facility. Punta Gorda, Florida is the site for the manufacture of Silver King boats. The trailer, an important part of every complete package, is manufactured at a state-of-the-art plant located in Ozark, Missouri.

 
Bass Pro Shops
Tracker Marine
Company Profile
Reminiscing

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The BASS PRO SHOPS story
 
John L. Morris first envisioned BASS PRO SHOPS back in 1971, and founded the Springfield, Missouri company offering a specialized selection of bass fishing tackle that was not available from any source. The tournament bass fishing circuit had caught John's eye, and so had all the modern high-tech tackle being used by the leading pros. While competing for five years on the B.A.S.S. tournament trail and qualifying for the classic five times, he realized that there was not a single supplier for all of the new tackle being developed, especially for an ever-growing number of devoted bass anglers. Because of this, he decided to cater specifically to this new market.

John's lifelong love of the outdoors, especially fishing, provided him with the expertise he needed to talk with other anglers on a one-on-one basis. It was this communication with his customers that gave John Morris the insight to stock the items anglers wanted and needed. His outstanding business sense and marketing ideas allowed him to offer these products at reasonable prices. It has been this combination of selection, quality merchandise, outstanding service and affordable prices has made BASS PRO SHOPS a continuing success.

 
Bass Pro Shops
Tracker Marine
Company Profile
Reminiscing

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Reminiscing
 
We all share one thing as outdoor enthusiasts. We all had someone introduce us to the wonders of the outdoors and share our excitement and amazement at a new discovery. We all had someone offer a pat on the back after catching our first fish or bagging our first squirrel. It may have been a brother or sister, a friend, neighbor, aunt or uncle. If you're like me, it was Dad. And if you're like me, every time you step out with Mother Nature, you take a silent walk with that special someone who first shared it all with you. You Never Forget.